How to Create A Business Process For Predictable Revenue Generation

Business processes enable you to execute your revenue-generating activities (RGAs) systematically and consistently, and thus create profits systematically and consistently.

What is a Business Process? Why Does it Matter? 

If you are like most people, the only thing worse than creating a process is following the process you just created. You may be wondering: 

• What are business processes? 

• Why do they matter? 

• Do I really need them?

The answer to that last question is a resounding “YES.” Processes are the tracks you run on, and business processes are the tracks that your employees run on once you have scaled to a team larger than yourself. 

Business processes enable you to execute your revenue-generating activities (RGAs) systematically and consistently, and thus create profits systematically and consistently. Process isn’t sounding so bad anymore, is it? 

As Promised In the Article Title, 

It is time to share the most important business process for predictable revenue generation. 

What is it? Your Sales Funnel.

STEP 1 - Know How You Generate Leads: How do I ensure that new people are learning about my business on a daily basis? 

• Social Media Campaigns 

• Inboxing or Direct Messaging Prospects Online 

• Cold Calling 

• Referrals 

• Email Campaigns  

• Door Knocking  

• Networking Events  

• Open Houses  

• Newspaper or Online Trade Publications 

• And more.   

STEP 2 - Know How You Close: Once a new lead is aware of my services or products, how do I help them make an educated buying decision? 

• Landing Pages & Sales Funnels  

• Invitation to a Zoom Presentation or Webcast  

• Schedule a One on One Appointment  

• Social Media Tutorial or Presentation: YouTube, Instagram, SoundCloud, etc. 

• Website Invite to a Demonstration 

• Seminars & Educational Content

STEP 3 - Know Your Numbers: How many leads do I need to generate, to close enough sales, to ultimately produce my desired level of revenue? 

Here’s the simple formula that I still employ to this day, to answer this question. This formula is not ideal for all entrepreneurs and businesses, but it is highly useful for many micro-business owners and sales professionals: 

1 - Income Goal: Define your monthly revenue goal 

• E.g. $1,000 per month

2 - Income Per Sale: Calculate your average income generated per sale

• E.g. $100 per sale

3 - Closing Percentage: Calculate what percentage of leads you close on

• E.g. I successfully make a sale on 10% of the leads I generate

4 - Leads Per Month Needed: Calculate the number of leads you must generate per month to reach your Income Goal, by performing the following operations: 

• Divide: Income Goal divided by Income Per Sale = Number of Customers Needed

• Divide: Number of Customers Needed divided by Closing Percentage = Leads Per Month Needed

5 - Leads Per Week Needed (Optional): If you’d like to set a goal for weekly leads you must generate to achieve your Income goal, perform the following calculation: 

• Divide: Leads Per Month Needed divided by 4.33 = Leads Per Week Needed

6 - Leads Per Work Day Needed (Optional): If you’d like to set a goal for the number of leads you must generate each work day to achieve your Income Goal, perform the following calculation: 

• Divide: Leads Per Week Needed divided by # of days you work per week = Leads Per Work Day Needed 

Example:

Income Goal $1,000 / divided by,  

Average Compensation $100 / divided by,  

Closing Ration 10% / divided by  

Weeks per month 4.33 / divided by  

Chosen Number of Work Days: 5  

= 4.6 presentations/leads daily

Bonus Process: What Happens After The Sale?

If you just can’t get enough of leveraging business processes to drive revenue generation, check out this bonus process: It’s your Customer Satisfaction Process or your process for tracking your deliverables. 

Now that you’ve gotten the hang of the business process, use this question to start mapping out your process for customer satisfaction: “When I acquire a new client, what steps will I take to make sure they are a happy client who wants to continue patronizing my business?”

Here are some ideas to get you started: 

• Systems for following up with customers to confirm their satisfaction

• Ways to engage my clients after they make a purchase

• System for offering a “guarantee” such as a money-back guarantee or a warranty

• System for offering referral incentives or bonuses

Are You Looking for Additional Process Support? 

Are you ready to optimize your business sales process for maximum growth and efficiency? JSB Business Solutions is here to help.

Whether you're a startup looking to establish a robust sales framework or an established company aiming to enhance your current process, our team of experts is ready to guide you.

During our consultation, we will:

• Analyze your current sales process

• Identify areas for improvement and growth

• Develop a customized strategy tailored to your business

• Provide actionable insights and best practices

Take the first step towards elevated sales performance by scheduling your consultation with JSB Business Solutions. Click this link and schedule a day and time that works best for you. 

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