The Grow Givers Project has a new podcast! On the show, we aim to spotlight successful entrepreneurs and achievers, share their stories, and equip our audience with the tools, inspiration, and mental frameworks to level up in their businesses and lives. Today, I’m excited to share a written recap of “Episode 2: Achieving Brand Harmony Throup Purpose, Value, and Audience.” In this episode, I connected with branding and marketing entrepreneur, and community curator Taylor Mae Kanigowski to discuss how entrepreneurs can grow successful businesses through building positive relationships, storytelling, and purpose-driven communities.
About Taylor
Meet Taylor Kanigowski, a.k.a Taylor Mae, a marketing and branding entrepreneur who is changing lives and curating fertile ground for business development, personal growth, and relationship building. Taylor is leading and championing a movement to marry creating valuable businesses with fun and engaging community-building.
As Co-Founder & COO of The Referral Circle and Host of Creative Mornings/Detroit, Taylor has the remarkable ability to make relationship-building profitable. She employs a unique blend of authenticity, empathy, and the ability to create environments where people readily exchange ideas, create long-lasting business relationships, and enjoy themselves.
Additionally, Taylor is highly effective at helping entrepreneurs craft marketing strategies and campaigns that reflect their values and attract the “right people” who not only patronize but resonate with them and become brand advocates. Her work with Ideation Orange is empowering people to uncover and share stories that gain them the kind of brand recognition that increases their value in the marketplace over time and creates long-term viability.
Taylor’s passion, enthusiasm, and determination is palpable in everything that she does, and you can be sure you’ll be plugging into a Taylor-made experience happening in your neighborhood soon.
Lessons from Episode 2
#1. Building a Home-Based Business is Not a Home-Bound Endeavor: Entrepreneurship is the business of making connections and transforming relationships into value-adding exchanges. You have to get up, get out, and get something: new relationships.
#2. Successful Entrepreneurs Fail & Improve Faster: The greatest disservice entrepreneurs can pay themselves is to deprive themselves of the learning and improvement opportunities that come from failing.
#3. Adding Multiple Streams of Income is Not a Fad: In reality, adding services and products that align with your brand, and building verticals that layer your overall value proposition is a very lucrative business strategy.
#4. Marketing is Equal Parts Art & Science: Most entrepreneurs want to focus on the science or qualitative aspects of marketing. But marketing and branding are ultimately about making people feel a certain way or experience something that draws them to you before they meet you or buy your product.
#5. Before You Spend a Fortune on Marketing… Start making sales first.
#6. Always Lead With Your Values: Successful entrepreneurs aren’t interested in attracting everybody, but rather the people who are for them.
Want to Learn More?
Discover even more invaluable lessons in greater detail from a fascinating video interview with Taylor Mae on understanding how to market and brand your business and create long-term growth and success. The summary above is just a short introduction to the valuable insights shared during this compelling interview.
Want to learn more? Join the conversation in the full video. Let's grow together! ➡️ [Watch Video]
The world around us wasn’t built by the exceptional. It was built by everyday people who were willing to do exceptional things. Go build something.
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