Multiple Streams, One LLC: How DBAs Unlock Infinite Possibilities
The Power Move That Lets You Run Multiple Businesses Under One LLC
If you’re an entrepreneur or business owner in Michigan, you’ve probably heard about DBAs, short for “Doing Business As.” But what exactly are they, and why should you consider getting one for your LLC or company? Let’s break it down in simple terms and explore the advantages and steps to set up a DBA in Michigan—with a real-world example to show how it works.
Why Use a DBA for Your Business?
1. Flexibility in Branding
Think of a DBA as a way to give your business multiple personalities—in a good way! It allows you to operate under a different name without changing the legal name of your company. For instance, if your LLC is called "Tech Solutions Group LLC," but you want to market a new product line, you could register a DBA like "Swift IT Services." This lets you tailor your branding to specific audiences or products without the hassle of setting up a new entity.
Take Dunkin', for example. While originally known as "Dunkin' Donuts," the company adopted "Dunkin'" as a DBA to reflect its broader menu beyond just donuts. This simple yet effective rebranding allowed them to market coffee, breakfast sandwiches, and other offerings while maintaining their legacy as a recognizable brand.
2. Cost-Effective Expansion
Rather than setting up separate LLCs for every new venture, a DBA allows you to expand into new markets or industries under the umbrella of your existing business entity. It’s a cost-efficient way to grow and diversify without extra legal complexities.
3. Professionalism and Legal Compliance
Operating under a registered DBA shows customers, vendors, and financial institutions that you’re serious about your business. Plus, it ensures you’re compliant with Michigan state laws when using a name other than your company’s registered name.
4. Streamlined Financial Management
Having a DBA allows you to open bank accounts and process transactions under the new business name. This creates clarity and professionalism for clients and keeps your finances organized. Imagine being a client of "Swift IT Services" but seeing checks made out to "Tech Solutions Group LLC"—confusing, right? A DBA eliminates that issue.
Steps to Set Up a DBA in Michigan
The process for registering a DBA in Michigan depends on your business structure—whether you’re a sole proprietor, partnership, LLC, or corporation. Here’s a step-by-step guide:
For LLCs, Corporations, and Limited Partnerships:
The process for registering a DBA in Michigan depends on your business structure. These instructions include directions for LLCs, Corporations, and Limited Partnerships.
Search State-Level Name Availability
Use the Michigan Department of Licensing and Regulatory Affairs (LARA) database to check if your desired DBA is unique.
Visit your local county clerk’s office to ensure the DBA name you want isn’t already in use.
Fill Out the “Certificate of Assumed Name”
This form requires:
Your business’s legal name
Business ID number
The desired DBA name
Authorized signatures
https://drive.google.com/file/d/1EJ9GwxRtnRcm30G_Uz0KAHCTAxaldGcd/view?usp=sharing
Submit the Form and Pay the Fee
File the form with LARA through one of the following methods:
Online: Use the LARA Corporations Online Filing System.
Mail: Send to Michigan’s Corporations Division in Lansing.
In Person: Visit the LARA office in Okemos, MI.
Fees are $10 for corporations and LPs, and $25 for LLCs.
Wait for Processing
The processing time typically ranges from 1 to 4 weeks.
Renewing and Managing Your DBA
In Michigan, DBAs are valid for five years. To maintain compliance, you’ll need to renew your registration before it expires. Keep in mind that a DBA doesn’t provide separate legal protection for your business; the legal entity—LLC or corporation—is still responsible for any liabilities.
Final Thoughts
A DBA can be a powerful tool to help you grow your business, test new markets, or create a more appealing brand. Whether you’re a sole proprietor wanting to separate your personal name from your business or an LLC looking to diversify, the process is straightforward and affordable. Just ask Dunkin'—they’ve shown how powerful it can be to operate under a refreshed name while maintaining strong brand recognition.
By following the steps outlined above, you can unlock new opportunities and expand your reach—all while keeping things simple and legally compliant.
Have questions or need more insights on DBAs? Let’s talk!
Need Affordable, Effective Legal Solutions for Your Business?
As an entrepreneur, navigating legal matters can be overwhelming and expensive. We’re here to help! Whether you need assistance with business formation, contracts, intellectual property, or other legal services, we offer practical, cost-effective solutions to protect your business and give you peace of mind.
Don’t let legal complexities hold you back. Contact us today for expert legal guidance at an affordable price.
Let’s help you take your business to the next level with the legal support you deserve!
If you’re ready to grow… subscribe, schedule a meet up, or keep showing up.
As an aside, part of the reason why we launched on this platform is because we want to promote other entrepreneurs and grow givers. We’d love to hear your story.
The world around us wasn’t built by the exceptional. It was built by everyday people who were willing to do exceptional things. Let’s build taller buildings together.
Thanks for reading The Grow Givers Project! Subscribe for free to receive new posts and support my work. And remember, sharing is caring.