Why do entrepreneurs give up on their goals? We have the best intentions on day 1 but lose momentum and inspiration as the days, weeks, and months go by.
Is it our extenuating life circumstances? Our day jobs? Our kids needing help with their homework or financial support to pay for college?
As much as we’d like to write things off as external circumstances that are out of our control, the real answers lie in the goals we set. We are setting too small of goals. Without big enough goals, visions, and dreams, you will always lose the energy and motivation to keep going.
Setting Big Goals
Take aim at something bigger than yourself. Whether it’s 1,000 clients, doubling your revenue, or building a business that impacts your community, the process starts with believing in the possibility of big success.
Big goals give you energy; mediocre goals don’t. From journaling to creating a vision board, revisit the passion that motivated you to start your business in the first place. Ask yourself: What problems were you trying to solve? Who do you want to serve?
If you aim at 1,000 clients and hit 500, you will still be further ahead than if you only aimed at 100. Write or revise your business’s goals and make them BIG enough to be inspiring.
From Vision to Action
Big goals must be translated into daily action steps. Reverse engineer a big goal into the daily, weekly, and monthly activities that are required to achieve it. For example, a goal of serving 1,000 clients in a year translates to serving about three people per day.
Then begin to think about the strategies required to reach your daily, weekly, and monthly quotas. Depending on your line of business, these strategies could include:
Creating Fans: Over-deliver to a small group of clients, and let their satisfaction and word-of-mouth referrals multiply your reach.
Scaling Your Team: Utilize platforms like Fiverr, social media, and other freelance networks to cost-effectively bring on new team members or contractors and expand your business’s capacity.
Setting Daily Habits: Make it a daily practice to send event invitations, phone call prospects, make social media posts, or do whatever activities result in consistent progress toward your goal. Set a daily target for activity, and schedule time to achieve it each day.
Big Goals Attract High Performers
The energy and vision that entrepreneurs bring to their goals don’t just drive their own success—they inspire others to join the journey. High-performing individuals who are ambitious, credentialed, and accomplished are drawn to organizations where the mission is big enough to make a significant impact.
People who are about accomplishing big things don’t pour their time and attention into doing something small. These high performers require a dynamic, growth-oriented environment where everyone’s ideas and efforts are required to reach the organization’s big goals.
Entrepreneurs should lead with boldness and passion, whether speaking with prospective hires or anytime they are out networking in the community. Smile and share your excitement when people ask how you’re doing. Paint the vision of where you’re going. By demonstrating enthusiasm and purpose, leaders naturally draw in top talent who want to be part of a transformative journey.
Success Is An Inside Job
Following through on the goals you set requires consistent effort over time. You must cultivate a fertile environment for goal achievement in your life.
Limiting Distractions: Social media, Netflix, and video games are not helping you achieve your business goals. Do what it takes to cut out distractions. I have seen aspiring entrepreneurs delete all social media apps from their phones, so they do not have to expend their willpower on resisting social media and can better focus on more important things.
Creating Optimal Working Conditions: No one feels particularly motivated to build their business on three hours of sleep, or while spending time with so-called friends who laugh at entrepreneurs. Are you creating the sleep, health, and social circumstances that support achieving your goals?
Developing Relevant Skills: Almost every business requires general skills like sales, project management, and organization. Many businesses also require specialized skills like creating spreadsheets as a consultant or using power tools as a carpenter. How are you working to develop the skills relevant to your business?
Putting It Together
In the vast majority of cases, external circumstances do not make or break your goals. Setting goals that are big enough to inspire, passionately communicating your goals to others, and putting in the daily activity and personal development work are much more important factors.
It’s time to get out there, start that project, and do something big.
Take the first step towards elevated performance by scheduling your consultation with JSB Business Solutions. Answer a handful of questions by Clicking this link and schedule a day and time that works best for you.
The world around us wasn’t built by the exceptional. It was built by everyday people who were willing to do exceptional things. Go build something.
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